If you can leverage Instagram for B2B marketing, you’ll find the perfect visual platform to showcase your products and services and drive sales
CREDIT: This is an edited version of an article that originally appeared on Ron Sela
B2B companies can use Instagram for content marketing, lead generation, and customer retention. With Search & Explore, hashtags, and Instagram Stories, businesses drive customer engagement and stay updated on industry trends.
As a B2B company, you may be cynical about using Instagram. It’s just another social media platform where people share aesthetic photos and videos of their personal lives. But, if you think about it, your target customers are already on Instagram. In fact, more than 50% of buyers follow businesses on Instagram, making it the second most favoured platform for following brands.
Here’s what Instagram can do for you:
Instagram is a Great Visual Site for Promotion
With billions of monthly active users, the platform offers a vast potential audience for businesses of all sizes. Visual content is far more likely to steal the attention of potential customers than traditional text-based ads.
Instagram Builds Connection with Potential Customers
Instagram provides B2B businesses with a more laid-back way to connect with potential customers. Sharing snapshots and videos of your company culture can show potential customers that your business is more than just another faceless entity.
It’s a group of people who share the same values and are passionate about their work.
Instagram is a great tool for sharing company culture with the world.
It will help humanise your brand and make it more relatable to your target customers.
Instagram also provides businesses with an easy way to track their results and measure their success. With built-in tools for analysing engagement and reach, businesses can fine-tune their approach and ensure they make the most of this powerful social media platform.
Instagram is Effective for Increasing Brand Awareness
Businesses can do several things to build brand awareness on Instagram. They can use relevant hashtags to make their content discoverable to those searching for that particular topic. They can also share high-quality visuals that accurately represent their brand. You can also use the platform to share positive press mentions or awards your company has received.
Instagram Allows for Quick and Easy Content Sharing
One of the best things about Instagram is that it’s a very quick and easy platform. Businesses can post images and videos on their phone with just a few taps.
With the platform’s built-in editing tools, businesses can ensure they create engaging content that looks its best before sharing it with the world.
Instagram Helps Driving Traffic to Company Websites
You can motivate potential customers to visit your site and learn more about your business by including links to your website in your profile and posts. You can also use Instagram ads to drive traffic to your website. By targeting prospects with relevant ads, you can increase their chances of clicking on your ad and being taken to your site.
Instagram is a Good Place for Sharing Relevant Content
In addition to sharing photos and videos, you can also share infographics and other types of visual content on Instagram. You can introduce new concepts or provide relevant information in an easy-to-digest format.
What Type of Content Works Best for B2B Businesses on Instagram?
While each reseller business is different, a few types of content tend to work well for B2B businesses on Instagram. These include:
Product Photos and How-to Videos
Instagram is the best platform for product photos and how-to videos.
It has a large and engaged user base. With hundreds of millions of monthly active users, there is a good chance that your target audience is on Instagram.
It offers several features and tools to help promote your products and videos. For example, you can use hashtags to reach a wider audience, and you can post product photos and How-To videos in your Stories to drive traffic to your website or blog.
Customer Testimonials and Success Stories
Sharing customer testimonials and success stories are a great way to build trust and credibility with your audience. When potential customers see how others have had success with your products or services, they are more likely to want to try them for themselves.
Events and Conferences
Sharing event highlights can help raise awareness of your business and what you do, making it more relatable to the target audience and future partners. Posting photos and videos from conferences establishes the company as an industry leader.
Industry News
This type of news can be useful for industry professionals as it can provide insight into trends, new technologies, and other important developments.
It is a good practice for your business to post industry news on your website or blog for the following reasons:
It helps to keep your audience informed about the latest developments in your field. It is important not only to keep them up-to-date on what your business is doing but also to help them understand the context of your work.
It shows that you are actively engaged with your industry and committed to staying abreast of the latest trends. It can help to build trust with your audience and improve your reputation as a thought leader in your field.
It is a good way to keep your audience engaged and informed and can help build trust and credibility for your business.
Tips for Creating Successful Instagram Campaigns for B2B Businesses
Make sure your profile is complete and updated
You should ensure your business’s Instagram profile is up-to-date and has all the information people need to learn about your company. It includes your business name, logo, website, and a brief description of what you do. You should also include a call-to-action (CTA) in your profile so that people know what they need to do once they’ve landed on your page.
Create interesting and engaging captions
Your photos should be high-quality, but that’s not all that matters. The caption is also important, as it is your chance to engage with your audience and tell a story.
Don’t just post a photo and write a one-sentence caption. Instead, take the time to write something thoughtful and engaging that will draw people in and make them want to discover your brand better.
Leverage hashtags to reach a wider audience
Hashtags are a way to categorise content on social media platforms. By adding a hashtag to a post, users can make it easier for others to find content that is relevant to their interests. Hashtags can track current events, start conversations, and promote brands or products.
Here are some tips for using hashtags effectively:
Do your research: Hashtags can be very topic-specific, so it’s important to do your research and choose ones relevant to your brand and target audience.
Use a mix of popular and niche hashtags: Popular and niche hashtags will help you reach a wider range of people. Popular hashtags will help you get more views, while niche hashtags will help you connect with people interested in specific topics.
Use relevant keywords: In addition to using relevant hashtags, you should also use relevant keywords in your posts. It will help ensure that your content comes up when people search for specific topics.
Don’t overdo it: Using too many hashtags can work against you, as it can make your content appear spammy. Stick to using 1-2 hashtags per post, and make sure they’re relevant to the content you share.
Run contests and giveaways
People love free stuff, so it’s no surprise that contests and giveaways are a great way to promote your business on Instagram. A well-executed contest or giveaway can help you increase brand awareness, build customer relationships, and generate leads.
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