From the mag: Harnessing the power of brands for category value

According to market research, the second most significant factor influencing trust in branded products is “value for price,” noted by 73% of respondents

This proves that while the argument of cost versus value has been around for a while, it is still foremost in many customers’ minds and therefore it is an apt time for savvy resellers to revisit the subject to identify potential opportunities.

Everyone has heard the adage – ‘buy cheap, pay twice’. In today’s challenging economic landscape, with budgets squeezed and belts drawn ever tighter, businesses face tougher decisions than ever between quantity and quality when it comes to selling. 3M believe that to truly enhance category value, resellers may benefit from analysing their approach to brand value positioning.

Read the full article HERE 

This article featured in the January/February 2024 issue of Dealer Support magazine

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