GfK track and audit 36 product categories in the office & stationery sector and produces time comparable data for sales value, sales units/packs and sales pieces – as well as calculating an average pack price and sales price
Data is now split across two retail channels and one B2B channel (Systemhouses) – these combine to provide the overall Panelmarket total – the retail channels encompass around 90% of the Panelmarket total. GfK estimate that the overall total for the 36 selected products, as reported in the Panelmarket, covers around 75% of the estimated UK market total for the 36 selected products.
To download the full BOSS/GfK Panelmarket report or a new excel file depicting the latest sales charts for the consumer, retail and systemhouse channels, please click here.
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