Business success? It’s in the bag

Bag with logo

From laptop cases to promotional totes, the humble bag is an essential piece of business equipment. For dealers, providing a diverse selection of products — including luggage, cases, utility carriers and packaging — can help ensure your business has success ‘in the bag’

Many dealers will already have a selection of workplace bags within their product ranges. However, for those looking to expand or diversify – we’ve put together a selection of bags and carriers that serve various functions in both the office, home working environment and for those on the move.

Equipment bags

When it comes to transporting equipment, the right bag can mean the difference between a comfortable journey and a sore back. For laptops and personal electronics, dealers should provide a variety of ergonomic options, including crossbody bags and backpacks that adjust to the wearer’s shape and size. For those who prefer shoulder bags, comfort can be enhanced by offering adjustable straps and removable pads. When guiding customers towards bags for sensitive equipment such as electronics, dealers should emphasise the robustness and durability of products, particularly for employees who travel frequently or long distance.

Packaging bags

Packaging is an area where dealers can offer significant versatility with bags. By working closely with customers to understand their needs, dealers can guide them towards sustainable choices. Dealers might also consider diversifying into specialist areas such as postage bags, medical disposal bags, and the increasingly popular spout pouches used in food production. It is crucial to ensure that any bags containing consumable items, such as food, are FDA approved. Additionally, dealers can highlight the eco-benefits of reusable, recyclable, and biodegradable bags to help organisations meet their sustainability objectives.

Kit, tool and utility bags

Utility bags are essential for workers in field services, particularly those in technical and maintenance roles. These kit bags enable workers to carry tools and equipment safely and securely, reducing the risk of damage and extending the lifespan of essential workplace tools. By diversifying into products that support facilities and building maintenance, dealers can meet a crucial need for practical, transportable storage solutions. Selling utility and tool bags offers dealers an opportunity to provide their customers with high-demand, functional products that enhance job efficiency and tool organisation.

Promotional bags

Printed promotional bags serve as walking advertisements, making them a powerful tool for spreading a brand message or distributing gifts at exhibitions. Canvas totes, in particular, have emerged as one of the most popular promotional bags this year. With sustainability high on customers’ agendas, dealers should highlight the eco-credentials of their promotional bags, including the source materials. By offering these eco-friendly promotional carriers and favouring reusable rather than disposable versions, dealers can tap into the growing demand for sustainable products, helping their customers enhance brand visibility while meeting environmental goals.

In the world of business, the right bag can make all the difference — from boosting employee comfort and protecting valuable equipment to promoting a brand and supporting sustainability. With a variety of options tailored to meet diverse needs and bags of product knowledge, dealers are poised to seize opportunity by introducing fresh lines to their existing product ranges.

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