Plan your day

Date:  Thursday 21st October 2021
Place: Coventry Building Society Arena (formerly Ricoh Arena)
Judds Lane, Coventry, CV6 6GE

Whatever your objective for the day, you’ll find that the more you plan, the more you get out of it. Go through this page to ensure you are ready for this event.

Photo of The Ricoh Arean at night lit up by street lights.

Getting here

Situated in the heart of England, the Coventry Building Society Arena is within two hours’ drive of 75% of the population.

A group of people standing outside a building and a glass wall networking.


The event will be open at 8:30am for delegates to get their bearings, grab a coffee and have initial conversations with exhibitors before the seminars get going. There will be a short welcome from ourselves at 9:00am.

A man is talking infront of a seated audience.

Learn from the experts - they've been there and done it!

Seminars will start at 09:15am and 10:15am. These will be a mix of aspirational case studies and practical advice – all of it valuable information for your business.

People attending Dealer Support Live and talking by the Exertis Supplies Stand.


See the latest innovative products coming to market; the exhibition will be in full swing between 11:00am and 3:00pm. Be the first to discover what’s new, get your hands on it before the competition does, and find out how to convert new products into sales growth.

A seminar room full of people and a speaker standing at the front presenting and talking in a microphone.

A tough and changing market

Workshops will run from 11am to 3pm. These are quick-fire information download sessions to keep you abreast of what is trending and what you need to be aware of to protect your business. Please ensure you register for 2 or 3 workshops and build them around your time visiting the exhibition.

A photo taken from above of a busy buffet and people standing around eating.

Food and Drink

Finally, as with every Dealer Support Live event, you’ll be fed and watered through the day. Lunch will be served at 12:45pm and everybody is invited to networking drinks after the Q&A session.

Dealer Support Live Logo

What they say​

“This is a great event with excellent, relevant seminars and supported by quality suppliers for the exhibition. I would recommend the day to anyone who wants a great future in this industry. I'm looking forward to next year's event.”
Martin White
Irongate Group
“Dealer Support Live is a really useful event to attend, from my perspective. The day puts the dealer front and centre, which is very refreshing, filled with informative seminars and networking opportunities.”
Gary Tremaine
BPR Group
“Thanks again for such a super-refreshing event – a really good mix of content and really breadth of exhibitor of exhibitors. Always come away feeling there are so many opportunities.”
Marc Pinner
“I had so much great feedback from everyone in the room which made it all worthwhile, and I’m delighted that I’ve been able to contribute something to this great event after attending for the last few years, gleaning information and ideas from the brilliant speakers and bringing back to my office to put into practice.”
Matt Stanley
Coast to Coast
“Really enjoyed Dealer Support Live last week, thank you to you and your team for an informative and valuable day.”
Darren Aston
Aston and James