Plan your day

Date:  Thursday 21st October 2021
Place: Ricoh Arena
Judds Lane, Coventry, CV6 6GE

Whatever your objective for the day, you’ll find that the more you plan, the more you get out of it. Go through this page to ensure you are ready for this event.

Photo of The Ricoh Arean at night lit up by street lights.

Getting here

Situated in the heart of England, the Ricoh Arena is within two hours’ drive of 75% of the population.

A group of people standing outside a building and a glass wall networking.


The event will be open at 8:30am for delegates to get their bearings, grab a coffee and have initial conversations with exhibitors before the seminars get going. There will be a short welcome from ourselves and Exertis Supplies at 9:15am.

A man is talking infront of a seated audience.

Learn from the experts - they've been there and done it!

Seminars will start at 09:30am and 10:15am. These will be a mix of aspirational case studies and practical advice – all of it valuable information for your business.

People attending Dealer Support Live and talking by the Exertis Supplies Stand.


See the latest innovative products coming to market; the exhibition will be in full swing between 11:00am and 3:00pm. Be the first to discover what’s new, get your hands on it before the competition does, and find out how to convert new products into increased sales.

A seminar room full of people and a speaker standing at the front presenting and talking in a microphone.

A tough and changing market

Workshops will run at 11:15am, 12:00pm, 1:30pm and 2:15pm. These are quick-fire information download sessions to keep you abreast of what is trending and what you need to be aware of to protect your business.

A close up of two wine glasses being raised and clinking together.

Fancy a tipple

We love our delegates so much, we are giving all of you the opportunity to claim bottle of wine to take home and celebrate a successful day of learning. A big thank you goes to Fellowes for its support of this initiative. There will also be prizes from Exertis Supplies – our headline sponsor – with many other prizes to be won on the exhibitor stands.

A photo taken from above of a busy buffet and people standing around eating.

Food and Drink

Finally, as with every Dealer Support Live event, you’ll be fed and watered through the day. Lunch will be served at 12:45pm and everybody is invited to networking drinks after the Q&A session.