Dealers can up the ante by upskilling, says Antalis

With the digital revolution continuing to transform the office supplies market, Antalis is reminding dealers that investing time in learning new skills is the key to unlocking fresh business opportunities. Latest research shows that businesses and consumers alike are purchasing fewer core office supplies, including cut-size paper, with sales down on average over 5% each year. The decline is likely to intensify in coming years, making it a compelling time for dealers to upskill themselves and their teams.

Susana Marambio, head of channel for Office at Antalis, commented: “It’s no secret that traditional areas of demand for dealers are in decline, however, with the trend expected to continue dealers can no longer afford to rest on their laurels. Instead, they must delve into new business areas to boost their income streams, with training playing a crucial role.

“Yes, it may mean time out of the office for their staff but amid an incredibly competitive time for the office market, a thirst for knowledge and a desire to learn new techniques will no doubt pay dividends when it comes to tapping into fresh business opportunities and upselling to existing customers.”

Aligned to this, Antalis is urging dealers to make the most of the Antalis Academy, an initiative which provides training and support to its customers through best practice, practical workshops and access to industry experts. With over 30 courses on offer on everything from digital print products, techniques and solutions through to wider business coaching on negotiation and sales planning, the academy is a great way for individuals to learn new techniques and gain hands on experience in a range of different areas.

Marabio added: “With the academy, Antalis offers the perfect solution for dealers looking to up the ante on their offering through our one-day training workshops run by industry veterans. Plus we’ve even started doing webinars online for added convenience. The feedback we’ve received from many of our dealers who have attended these course is that they feel inspired, hence the message from Antalis Office is clear – upskill to upsell!”