Derwent is set to appear at the London Stationery Show for a second consecutive year.
The British brand will display a selection of new products alongside its expanded consumer gift offering at the event, which runs from 30 April to 1 May at the London Design Centre in Islington.
On stand M529 Derwent will be taking the wraps off its refreshed Metallic Range, celebrating two decades of the popular pencil collection.
A selection of new shades has expanded the range to 20 pencils, whilst new packaging has modernised the collection to appeal to a young-at-heart audience.
Alongside the new Metallic range, Derwent will also be expanding its gift offering to consumers, providing a greater selection of all-year-round gifting at a range of price points.
More products will also be on show, including new Wooden Boxes portable art materials and fashion-led art material collections, which will become a staple part of Derwent’s range, appealing to a broader array of creatives worldwide.
In addition to the new products, Derwent’s popular pencil collections will be on display. They will be joined by the Derwent Academy Range, which impressed attendees in Islington during the brand’s debut year at the show.
Derwent will be joined by artist Judith Selcuk, who is known for her mixed-media artwork. Judith will be running a creative workshop at the London Stationery Show in the Creative Hub area for buyers to attend.
Nicola Shepherd, global marketing director at Derwent said: “As the stationery market continues to adapt with consumers looking for something new, Derwent is changing too.
“Although we never lose sight of our traditional pencil ranges, we’re expanding our offering to include products that appeal to a broader demographic, giving retailers more in terms of product, POS, digital assets and sales opportunities.
“We can’t wait for the London Stationery Show to display our new products on home soil.”
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