Exertis adds Fitbit to consumer portfolio

Exertis has announced a distribution partnership with Fitbit

Exertis will rapidly enable and equip the channel with the full range of Fitbit products, and will drive Fitbit into alternative consumer channels, such as corporate wellbeing, salary sacrifice and gift-with-purchase markets.

Fitbit’s diverse line of innovative and popular products include the health smartwatch Fitbit Sense, the Fitbit Versa family of smartwatches, Fitbit Charge 4, Fitbit Inspire 2 and Fitbit Ace 2 activity trackers. The Fitbit platform delivers personalised experiences, insights and guidance through leading software and interactive tools including the paid subscription service Fitbit Premium. Alongside these products and services, Fitbit Health Solutions develops health and wellness solutions designed to help increase employee engagement, improve health outcomes and drive positive results for employers in enhancing employee wellbeing.

Caroline Hope, Exertis consumer commercial director, says: “We’re really excited by the opportunity that Fitbit presents to Exertis. Health and wellbeing are more important than ever as businesses look at new initiatives to offer benefits to their employees. We’re looking forward to enabling the channel within this dynamic growth area.”