Finding the Balance Between Personality and Practicality

Bigger, bolder, and brighter – embracing unconventional interior design allows your customers to truly make their workplace their own. Here’s how dealers can guide businesses in balancing practicality with personality

Jellyfish-shaped lighting for an aquatic fish supplier? Tetris-style storage for a game developer? When it comes to interior design, putting the personality into workspaces can go further than simple brand colour matching. It’s time for dealers to help businesses to push boundaries, stand out and embrace the idea that sometimes, quirky works.

Of course, not every organisation is going to want something as niche as a desk that looks like a skating ramp! However, that’s one of the key advantages of being a workplace supplies reseller. It’s about being the resource who can locate and provide those unique items that businesses can’t find anywhere else. Quirky office furniture might not be a frequent request, but this could be because your customers simply aren’t aware that such options are available.

The concept of the ‘wacky workplace’ has received varied responses from employees and customers alike over the years. However, adopting unique or unconventional interior design shouldn’t be about forcing fun or creating artificial happiness. Instead, it should be about reflecting the business’s culture and personality. Moreover, as social media engagement becomes more significant, having a distinctive visual presence and messaging about what an organisation is about is crucial for standing out in a crowded marketplace.

For dealers assisting customers who wish to incorporate unique interior design elements into their workspace, it’s essential to pinpoint where such designs will be most effective. While quirky furniture might not be suitable for the MD’s office, it can significantly enhance areas frequently visited by clients or guests.

Integrating unconventional design elements in these spaces not only makes visits more engaging but also reflects a business’s commitment to creativity and standing out from the competition. Moreover, interior design trends evolve, so focusing on designs that highlight what the business does, rather than just following the latest colour schemes or materials, ensures that the space remains relevant and enduring over time.

When a customer wants to infuse quirky design elements into their workspace, dealers can provide valuable guidance on selecting key focus pieces that align with both the business’s aesthetics and the functionality of the space. After all, practicality is key and as quirky as it might be, nobody needs a merry-go-round in the canteen!

Dealers can assist customers to incorporate unconventional design into practical elements such as lighting, seating, wall art and storage. For example, lighting can be transformed with geometric or sculptural desk lamps that add visual interest without overwhelming the space. Seating can be both functional and unique with creatively designed chairs or benches that serve as conversation starters.

Adopting a distinctive design approach allows businesses to express their unique identity and make a memorable impression. By helping customers integrate quirky yet practical design elements, dealers can build stronger connections and gain a deeper understanding of their clients, all while encouraging them to explore their creative potential. After all, for top workplace supplies resellers, no request should be too ‘out there’.