Foresight Technology merge with Prima Software

Prima Software and Foresight Technology are delighted to announce that the two companies have merged to deliver revolutionary Business Intelligence Reporting to Business Supplies Resellers

Foresight Technology was founded over 10 years ago, by Terry Thurgood, an ex-dealer partner. Their solution, VantagePOINT, delivers advanced reporting solutions to some of the largest and most prolific resellers in the UK.

Terry will be joining the Prima Board as BI-Director and will manage the PowerBI development team in the creation of an industry leading reporting module within the Prima back-office system. VantagePOINT will also be added into the Prima Software product portfolio rebranded as PrimaVANTAGE. As part of the merger, Chris Geer and Dan Thurgood will also join the Prima team, bringing with them a wealth of industry experience and knowledge. For existing Foresight Technology customers, VantagePOINT and consultancy services will continue to be delivered as normal, without disruption.

Prima’s managing director, Ian Buckley said: “As part of Prima’s long term development plans, BI Reporting was huge on the agenda. We are delighted to announce the merger with Foresight Technology, they are Industry leading experts in this area and Prima customers can expect to see some very exciting reporting developments over the coming months. In the current climate, it is more important than ever for dealer principals to have maximum transparency of what is really happening within their business. Having access to powerful BI reporting, helps to highlight growth areas such as emerging categories and upselling opportunities. Valuable insights can also help resellers to identify and prevent customer attrition and margin erosion.”

Foresight Technology, managing director, Terry Thurgood says: “This is really an exciting opportunity for me and my team VantagePOINT has been an extremely successful and popular solution with all my customers in the last 10 years. Prima customers can expect to see some extremely new innovations coming to their system. We’re going to be developing a completely new toolset that really lifts the game. As a team, we’re absolutely committed to bringing the very best BI solution in the industry, and we will just simply not stop until we’ve achieved that.” Pete Price, Managing Director of Office Essentials is a mutual customer of Prima and Foresight Technology and has already been taking advantage of the integration for the past couple of years. “We use Vantage Point reporting for both internal and customer facing reports. Customers love the clear detailed layout of our report packs and its easy for us to schedule the reports to run automatically in the background. Vantage Point also makes it clear and easy for me to monitor the daily performance of my sales reps against their targets and identify any customer accounts that might need an extra bit of attention. This is really exciting news for us and a great step forward for Prima.”