In today’s marketing landscape, video has become an indispensable tool for dealers seeking to connect with their audience in meaningful ways. As businesses venture into content creation, understanding which types of videos yield the most effective outcomes and where to deploy them is crucial
In our previous articles, we’ve explored the surging popularity of video in marketing. For dealers just venturing into content creation, it’s crucial to know which types of videos garner the most effective outcomes, where to deploy them and which ones align best with your business goals. We delve into a few of the most popular types of video content and how dealers can best utilise video marketing for optimal results.
Demo videos
Product demos serve as a cornerstone of video marketing, providing dealers with a platform to showcase their best-selling products up close. These videos should focus on highlighting the benefits and features of the product rather than diving into technical explanations of its operation. For instance, a demo might spotlight the ergonomic advantages of an office chair or footrest. Demo videos work well for marketing new lines and diversified product ranges, or when upgraded products become available that surpass the quality and features of previous lines. Marketeers cite the importance of an engaging narrator when creating demo videos, as this forms part of a creative and engaging sales strategy.
Explainer videos
Explainer videos are crafted to enhance value and assist current customers in maximizing the utility of products. Typically more technical, these videos delve into topics like installation, product operation, and functionalities. Integrating explainer videos on your dealer webpage underscores a dedication to after-sales support and customer care. Additionally, dealers might explore the inclusion of live-action instructional videos to streamline the setup process for customers, ultimately saving them time and effort.
Essay videos
A notable trend gaining traction in 2024 is the emergence of essay videos—also referred to as narrative videos—perfect for crafting inventive and distinctive campaigns, especially in realms like recruitment or introducing new services and systems, such as purchasing software or customer portals. Long form video is less effective for social media, due to its long running time, however, can be utilised at events and for exhibits, conferences and presentations. Leveraging straightforward editing software, dealers can seamlessly incorporate voiceovers and subtitles, enhancing accessibility and engagement for their videos.
Unboxing videos
You might have observed a surging trend in “unboxing videos,” where influencers or content creators perform live openings of packages, spotlighting products on behalf of resellers. Engaging industry influencers or satisfied customers can serve as effective testimonials, offering dealers a powerful means to showcase new products. Leveraging the impact of unboxing videos is particularly advantageous during promotional campaigns involving bulk purchases of multiple products. Alternatively, it’s also effective for limited or exclusive offerings, such as branded promotional materials.
Brand and culture videos
Brand videos, rooted in storytelling, prove to be an effective method for showcasing business expansion, changes, or news. Dealers can utilise these videos – most often short form, quick videos shared on social media – to promote upcoming events or community initiatives. Additionally, dealers may find value in behind-the-scenes videos, a growing trend as prospective customers and employees increasingly seek insight into the inner workings of the business.
In conclusion, as video continues to dominate the marketing landscape, dealers have a plethora of options to engage and captivate their audience. From demo videos showcasing product features to explainer videos aiding customer understanding, and from the creative narrative of essay videos to the authentic appeal of unboxing videos, there’s a format for every message.
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