In times of uncertainty, we cannot make perfect plans because we cannot predict what will happen. But we can prepare for what could happen
Rebecca Homkes is a high-growth strategy specialist and CEO and executive advisor, as well as a lecturer at the London Business School. In this excerpt from her book ‘Survive, Reset, Thrive’, she discusses approaching strategy: Planning versus preparing
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This article featured in the JUNE 2024 issue of Dealer Support magazine
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