“The” Industry marketing platform ICM has been making significant investment into its platform to allow resellers to maximise marketing opportunities.
New functionality will include the option to create dynamic mailing lists to be able to be more targeted to customers ensuring relevant marketing materials are better utilised.
Other functionality includes triggered automated email campaigns, allowing resellers to create customer lifecycle campaigns, from prospects to lapsed customers – each segment can be uniquely targeted as the reseller desires.
In addition to the new functionality ICM have brought on board Helen Colton as Head of Business Development to really start to drive traction for the reseller and manufacturer community.
Helen states “I’m really excited to be supporting ICM, the platform is unique and unrivalled in our industry and our aim to drive forward the reseller offering to maximise returns whilst working with the manufacturer community to create engaging and relevant content and campaigns.
In reality, fewer resellers have specific marketing resource post pandemic and the ICM platform has the ability to manage campaigns on their behalf, ensuring they remain relevant and front of mind to their customer base.
I am committed to working to provide great content that can really drive growth for our industry and would welcome contact from manufacturers that wish to push out content and campaigns directly to resellers and end users!
Working with ICM fits hand in hand with my role at PPS, facilitating manufacturers to link sales and marketing together”.
Nigel Busby ICM MD quotes “The new functionality of the platform really is great and bringing Helen on board to support the reseller needs whilst understanding the manufacturer challenges is sure to drive forward the platform and ultimately support our channel to grow”.
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