Industry Voices: James Morton

In the latest installment of our Industry Voices series, we look back on our discussions with James Morton, managing director of MBM Omega, about the growing importance of sustainability in business practices

CREDIT: This is an edited version of an article that originally appeared in Dealer Support Magazine

With increasing consumer demand for environmentally conscious companies, James shares insights on how businesses – particularly dealers – can implement practical, achievable sustainability efforts that benefit both the environment and the bottom line. From energy-efficient solutions to developing a strong company identity, James offers valuable advice for organisations looking to make a positive local impact while positioning themselves for long-term success.

Keeping it Local

“When it comes to environmental targets, focusing on local sustainability efforts is important and something achievable for the average business, particularly dealers. By implementing sustainable practices, dealers can directly contribute to a cleaner, healthier environment for their community. Consumers are increasingly environmentally conscious and seeking out businesses with those strong credentials. So, taking local action positions you favourably in your market. There’s also cost savings. We found that introducing solar has reduced our energy bills and by switching vehicles to electric vehicles, although we have now more EVs in the fleet, the solar PV system we have is able to store sufficient energy to be able to charge the vehicles.

I think there are some easy quick wins out there that businesses can do – invest in energy efficient appliances and lighting. Partner with suppliers who prioritise sustainable practices, who source materials responsibly and educate customers about sustainable choices. By taking these steps, dealers can demonstrate their commitment to sustainability, create that positive impact in their local community and position themselves for success. We are working on our journey to net zero by 2030 – that’s the commitment we’ve made. We’re introducing a client rewards program, leading to investment in carbon offsets initiatives and engaging with suppliers that offer environmental benefits.

Focusing on Identity

I think it’s important for businesses to focus on their identity – who are you? You need to have a clear identity and strong focus on that. If it’s broad in its definition, be clear and not just focused on one thing. For example, sustainability – are you just defining yourself as a sustainability business?

Whatever you decide, develop a robust deliverable plan with your senior team, prioritise the most important aspects and get company buy in, so everyone’s moving in the same direction. Make sure it’s deliverable. We love a Gantt chart to help us make sure we’re on track! Ask yourself at the end of each day, what have we done today to deliver the plan?”

 

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