Is Partnering with a Non-Profit Right for Your Business?

Exploring strategic partnerships can unlock a variety of benefits and teaming up with a nonprofit organisation is a powerful option to consider. While it may initially seem like a one-sided arrangement, partnering with a nonprofit can yield significant, lasting advantages

CREDIT: This is an edited version of an article that originally appeared on Forbes

There are various strategic partnerships that can help your organisation achieve its goals, but have you ever thought about teaming up with a nonprofit organisation? While it might initially seem like a one-sided arrangement where your organisation gives more than it gains, partnering with a nonprofit can offer significant, tangible benefits. Many of the most successful partnerships stem from collaborations with nonprofits, as these alliances can provide valuable, long-lasting advantages beyond just a feel-good factor.

Strengthen Loyalty

Around 82% of people prefer organisations whose values align with their own, and 75% will stop using a brand or organisation if they perceive a misalignment between their personal values and those of the business. In fact, 39% would even permanently boycott an organisation due to such value mismatches. Therefore, it’s crucial to communicate your nonprofit partnerships thoughtfully. Ensuring your messaging remains authentic and avoids appearing self-promotional is essential to maximising the benefits of these collaborations.

 Improve Employee Engagement

Seventy-six percent of employees seek to work for employers that make a positive impact on the world. Partnering with a nonprofit organisation can provide employees with a stronger sense of purpose, as they see their role contributing to meaningful causes. This sense of doing good can enhance employee engagement, as staff feel their work is contributing to a greater, positive impact.

Grow Your Network

Partnering with a nonprofit can do more than just attract new people to your organisation; it can also introduce you to valuable strategic partners. By aligning with businesses and professionals who share similar values, you open the door to new collaborative opportunities that extend beyond the nonprofit sector.

Drive positive change

While this point might not directly affect your business operations, partnering with nonprofits offers significant value by enabling you to make a positive impact on the world. Supporting a cause that benefits society adds a deeper sense of purpose, making it more meaningful on a personal level.

Why your organisation forms a partnership with a nonprofit, the benefits extend beyond the nonprofit itself. By fully engaging in the partnership and dedicating your best efforts to nonprofit initiatives, you’ll create an authentic collaboration that also delivers substantial advantages.