Printing processes are demanding more digital technology to help businesses – what does this mean for label production?
For small-to-medium sized (SME) businesses, the ability to print digitally provides them with the agility to quickly adapt to shifting demands across the industry, expand to new customer bases and adopt new applications and technologies. The advantages of digital label printing include:
high quality products;
shorter lead times;
ease of use;
no set-up costs;
more flexibility;
shorter run lengths;
overprinting;
less physical and chemical waste.
New trends
For 2023, there is expected to be an acceleration in automation – to increase the speed at which labels are produced – as well as online print purchasing and webshops. These offer streamlined and convenient sales channels for the customer whilst reducing overhead costs and enabling businesses to work flexibly and efficiently.
Sustainability will also continue to remain at the top of the agenda as demand for greener production processes grows – global challenges, such as the availability of raw materials and energy cost increases, are pushing businesses to look at their processes to ensure they are delivering products with low environmental impact.
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