Are you ready for your close-up? Because it may be time to dust off the camera and prepare to call action. Websites, social media, TikTok – the modern world is viewed through a lens and for dealers, there is an opportunity to reach a whole new demographic through video
It’s not just about sales either. Video is becoming a popular tool in the bid to recruit new talent, share business news and demonstrate organisational culture. Nobody expects you to be the next Spielberg, but sharing videos is an effective and creative way to diversify your communications. After all, in 2023 approximately 3.5 billion people globally were regularly consuming information via video. For context, online videos have an audience reach of 92% of internet users in the world. Maybe they won’t all watch your company video, but surely that’s an audience too big to simply not tap into?
Video is a great way to increase engagement and offer added value to your customers. For example, if you’re a dealer selling ergonomic furniture, posting a ‘how to’ video on the right setup for office chairs could be an additional benefit for your customers. Looking to attract fresh, new talent to your business? Did you know that 15% of Millennials consume up to 20 hours of short video content per week? In fact, marketers and recruitment agencies cite video as being one of the fastest growing tools in recruitment strategies.
Often, businesses feel they don’t have the time or the budget to consider video as part of their strategy – very fair when you’re a busy reseller trying to get deliveries out, make sales and meet customer expectations! However, research shows that the most effective videos are short, concise and make a clear point. You can even film on a smartphone – and plenty of apps offer simple-to-use editing software. It doesn’t need to be about making the next blockbuster. It just needs to be creative and effective.
Research indicates that a significant 87% of business marketers acknowledge that video yields a direct, positive impact on sales and 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions.
Given these compelling statistics, it becomes evident that incorporating video content into your communication strategy for 2024 could be a winning move. In other words, for savvy dealers looking to elevate their business message and connect to a new audience, video offers a fast and creative way to reach wider and further than ever before.
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