VOW Wholesale has formed a new partnership with long-established peripheral manufacturer CHERRY to distribute their range of keyboards, mice and desktop accessory sets to UK and Ireland dealers
Technology solutions continue to be in high demand, due to the change to a new hybrid working environment, and as many businesses look to upgrade their equipment following a period of delay during the pandemic. Computer accessories are a key part of this technology solution and are in more demand than ever.
To this end, VOW Wholesale has formed a new partnership with leading manufacturer, CHERRY, to provide a range of high-quality peripheral solutions across the UK and Ireland. VOW is now an official distributor of CHERRY products on all key lines with excellent stock availability available right now to all VOW customers. This is part of VOW’s ongoing commitment to provide the widest range of office supplies products for dealers to sell to customers.
“We’re delighted to be partnering with CHERRY,” says Stuart Bleese, Category Director of EOS & Technology at VOW. “Over the years they’ve built a reputation on quality, reliability and durability. The brand and product range sits perfectly in our technology offering and gives CHERRY access to new customers they wouldn’t have been able to reach otherwise.”
Richard Humphries, National Sales Manager at CHERRY, adds: “VOW’s presence and expertise will help to drive sales of our products which guarantee outstanding quality and aesthetic design with the highest precision and durability. CHERRY products are built to last featuring German engineering and our keyboards have been tested to the max between 10 and 100 million key presses for ultimate build reliability.”
Pioneering manufacturer
CHERRY is one of the oldest computer keyboard manufacturers, having first begun to produce them way back in 1973. The pioneering company also developed and produced the MX Switch in 1983. Today, billions of MX switches have been used in millions of keyboards all over the world and the mechanical switch is an industry ‘must-have’.
CHERRY’S history goes back to 1953, when the company was formed by Walter Lorain Cherry. The company’s first microswitches were made in a basement of a restaurant in Illinois. The business developed quickly after it entered the automotive market and, by the early 1960s, CHERRY had made a move into the European market. Its European headquarters are in Germany, but it has manufacturing facilities across Europe, including in the UK.
Today, CHERRY manufactures a range of desktop sets, mice, keyboards, mechanical MX switches and card-reading terminals for customers across the world. The company seeks to bring high quality products to end users with high demands on performance and functionality.
For more information on the range of CHERRY products, and the other products that VOW offers, visit VOW’s website: www.vowwholesale.co.uk
This is a sponsored article, brought to you by VOW Wholesale.
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