Office Power has been shortlisted for a Direct Commerce Award for its CRM, Attribution, Targeting & Personalisation solutions provided to its dealer partners
The Direct Commerce Awards were created to honour businesses across a wide range of B2B and B2C merchandise categories, with entries evaluated by a panel of expert independent judges.
This particular category is new, created to recognise how companies are making an impact using CRM and targeting tools to provide a better and more personalised customer journey.
In the last year, Office Power has developed its CRM, attribution, targeting and personalisation tools to help dealers’ achieve digital transformation, improve personalisation and drive sales. Some of the key features Office Power has developed that were essential to Office Power being nominated include:
Firmographic data capture functionality: Enables dealers’ to capture customer data and personalise customer experiences, such as marketing, offers, pricing and merchandising.
CRM: Office Power’s CRM tools were built specifically for B2B office supplies dealers’, underpinned by algorithms that analyse customer behaviour. They enable dealers’ to drive and automate their sales and marketing strategies.
Contact List Alerts: Integrated into the CRM platform, these alerts highlight the most lucrative sales opportunities in the dealers’ customer base, helping them focus on driving sales.
CRM Emails: Built into the CRM, these emails help target specific business KPIs and can either be personalised and sent to customers by the sales agent or go out automatically based on changes in customer behaviour.
Enhanced Branding: Each dealer website has unique branding, helping them build stronger relationships with their customers.
Attribution: With built-in capabilities for tracking and reporting, dealers’ can follow their customer journey, measure attribution and monitor what activities are driving sales.
Targeting & Personalisation: Dealers’ can segment their customers based on firmographic data and buying patterns, combined with KPIs they’re trying to achieve in their business. Different segments can then be set-up to automatically receive relevant offers, personalised messaging, pricing, marketing and website merchandising to help maximise returns.
Recommended Products: Enables dealers’ to boost online sales by recommending relevant products based on specific customer data.
Paul McManamon, product Manager at Office Power, commented: “We are committed to enhancing the online customer experience through our technology and helping our dealer partners have access to the information and insights they need to retain and grow their customers. This is a great motivator for our team to continue developing our platform and adding value for our customers so we can be the best solution provider for our dealer partners.”
The awards ceremony will take place on Thursday 6th October, at the Millennium Hotel in London.
Be the first to comment