PaperCut launches Forest Positive printing program

PaperCut has joined the Forest Positive movement with the launch of its new sustainability and tree-planting program, PaperCut Grows

With PaperCut Grows, print users transform their essential hardcopy documents into a Forest Positive force for ecological renewal. This new tool makes it easier for businesses to actively combat climate change by more than replacing the trees used by their printing.

The Forest Positive movement is a targeted extension of sustainability that looks beyond waste reduction and carbon-neutral targets. Forest Positive initiatives directly benefit the trees and forests of the world, tipping the scales beyond neutral into an environmental surplus. Forest Positive printing ensures that print takes an active part in waste reduction and restoring the planet’s natural resources.

By managing print and planting more trees than those used by an end user’s printing, Forest Positive printing with PaperCut Grows ensures that not only is PaperCut saving trees, but it’s now just as actively planting them.

The PaperCut Grows sustainability program is available with PaperCut’s flagship solutions PaperCut MF and PaperCut Hive. Created to help print users turn a negative footprint into an environmentally positive contribution, PaperCut Grows is a simple and inexpensive up-front investment per printer based on a print fleet’s size, which transforms printing into an immediate environmental impact.

PaperCut Grows is part of PaperCut’s print management functionality and handles all the calculations and conversions. Through the PaperCut Grows dashboard, users can see real-time print tracking and tree-planting volumes for a transparent view of their Forest Positive printing.

Commenting on how Forest Positive printing and PaperCut Grows contribute to sustainability, PaperCut’s Steve Holmes, EMEA regional director, stated: “Print is one sector that needs to be acutely aware of its environmental impact, just as PaperCut has been for over twenty years. Now, more than ever, customers expect their print supplier to help them reduce their environmental impact.

“By joining the Forest Positive movement and introducing PaperCut Grows, we’ve made it even easier for customers to take easy, positive, and measurable steps to give back to the environment.”

While many vendors are now talking about sustainability, positive and measurable benefits can only come from companies that are committed to it.