Pilot FriXion to hit the big screens from June!

The Pilot Pen Company (UK) Ltd will be rolling out a new TV advert this June for the market leading FriXion range of erasable pens

First launched in 2006, the FriXion rollerball has grown to become is the best-selling rollerball in terms of sales value in the UK and is a family shoppers’ favourite over the Back-to-School season.

The new advert has been created to reaffirm Pilot FriXion in the minds of the keys consumers as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens – Write, erase, repeat and refill.

Adam Smith, marketing manager for Pilot Pen UK  explains “We strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range”.

In addition, to help support the trade customers there is a complete FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, email signatures as well as the advert itself in 3 different formats for usability across all digital media platforms.

The advert will launch in UK cinemas from the 10^th June for a 10-week period and then from 25^th July across Sky Digital channels in both the UK & Ireland, together with a targeted You Tube advertising campaign and Social Media influencer program, covering a 12-week & 6-week period respectively.