Prima: driving growth at the core of your business

Prima develops leading cloud-based ERP and eCommerce solutions to over 230 workplace dealers, incorporating ground-breaking Business Intelligence reporting and data resources which help to streamline your operations and improve your efficiency

Through Prima ERP, you have access to a system that drives growth at the core of your business operations. Prima’s sales order processing allows you to quickly process orders whilst ensuring that you are promoting the best value products to your customers, allowing opportunities for cross-selling to deliver a sales experience that meets the demands of an ever-changing market. You also benefit from being a valued part of a community where strong relationships are created and growth is encouraged through Prima products and services. 

With Prima’s intuitive pricing controls, you can utilise a variety of pricing methods from contracts, discount bands, mailers and special pricing to promote a significant range of products whilst maintaining close control over selling prices to ensure margins are always kept.  

Prima ERP offers a range of automation features which gives you more time to focus on the growth of your business. From sales order automation to automated purchasing routines, Prima can help take some of the stress of running expanding business operations away from you as you benefit from further automated routines through the Prima POD App for deliveries on the go, as well as a streamlined invoicing routine which can run independently without any manual input. 

Prima Marketplace directly connects dealers with distributors, offering controlled and accurate supplier data in one site that automatically updates with the latest product offerings from a range of Marketplace partners. From office supplies to furniture, and workwear to medical equipment, our Marketplace is an ever-expanding resource for you to access new markets. Marketplace connects directly into Prima ERP, linking your business to suppliers via a range of electronic trading methods which keeps cost prices accurate and allows orders to be sent and acknowledged with the push of a button. 

PrimaGO is an adaptive eCommerce solution that integrates directly into Prima’s ERP system. Prima webstores boast fully customisable appearances that deliver an online experience for your clients which can be modified to keep up to date with the latest digital marketing trends. The intuitive search bar allows your clients to easily find the product ranges that are relevant to them with data that is enriched by FusionPlus. The products that users browsing the web can see are updated in real time when a price is updated via Prima ERP, helping to improve your efficiency and reduce any pricing errors. In addition, web clients can also easily access their contract and orderpad products as well as online quotes and invoices in one place which saves you hours of work when responding to a request for client data. 

One of our newest offerings is Prima VANTAGE, a powerful business intelligence reporting tool that provides a range of standard and custom reports in one unique portal. A passion and focus on data are the driving forces behind this reporting solution. VANTAGE reports effectively simplify how you can view and react to market trends by offering a suite of reports to analyse customer data and your KPI’s. Your reports can be saved into schedules so that time previously spent searching for data is unlocked – this valuable time can then be used to respond and react to the patterns your data shows you. Prima VANTAGE doesn’t just end at emailed reports either. As part of this solution, you have access to portals and dashboards to view personalised insights into new business activity, opportunities and monitoring targets. The portals and dashboards can be customised so that you can see an overall view of their operational efficiency, with your sales representatives’ viewing data that is relevant solely to them. All this data auto refreshes with real-time data from Prima ERP, showcasing trends, targets, and results to colleagues and clients so you know that you are guiding your business in the right direction based on information that is current and factual. 

Underpinning all of this is a focus on community. We really care about seeing our customers succeed and view your success and growth as a measure of our own success. Our passion and positivity empower us to create products and services which deliver on your expectations. We regularly host user group meetings both in person and online to listen to what you need, developing products so that they can continue to help you expand further beyond your imagination. By proactively engaging with customers, we ensure that we are delivering solutions that you will benefit from with efficiency and growth at the forefront of this. Our attitude from the beginning of your journey to the years beyond remains the same: we want to see you prosper and will always listen to you to support your aspirations, help you exceed targets, and deliver the growth you strive to achieve. We pride ourselves on being open and honest and drive to continue to deliver software solutions that are influenced by you as part of a community, market trends, and unique opportunities so that you can focus on developing your business secure in the knowledge that Prima will be there to support you.

This is a sponsored article brought to you by Prima Software

To find out more about how Prima Software could benefit you, come and chat to them at Dealer Support Live 2023. Book your tickets here!