Read again: The power of in-person events in 2024

Virtual interactions may have reigned supreme for the last few years, but the return of in-person events is now making a significant post-COVID comeback – demonstrated by the incredible turnout for our 2023 Dealer Support Live event. In this article, we explore the enduring value of face-to-face gatherings and event trends for 2024

The world is coming out from behind the screen and is ready to reconnect. As the dealer industry events season gets underway, new approaches to networking and exhibition experiences are reimagining live events in a post-covid world.

For those involved in the reseller industry—be it dealers, groups, suppliers, or manufacturers—business events play a vital role in driving economic and social advancement. Serving as catalysts for meaningful change, these events provide businesses and individuals with firsthand insights into the key drivers of progress, innovation, and growth. In fact, a recent study found that 98% of attendees believed face-to-face meetings, conferences, and events are essential to achieving business goals.

But what trends are shaping live events in 2024? The quintessential benefits of in-person networking remain unchanged – increase in engagement, exploring fresh perspectives and cultivating relationships. However, events have evolved beyond mere networking. Today, they are about crafting immersive experiences.

Experiencing technology

In the business world, technology reigns supreme—and live events provide dealers with a tangible opportunity to experience this firsthand. Whether it’s witnessing pre-launch products and understanding their features or uncovering innovative systems adopted by other organisations, experiencing technology in real-time not only familiarises attendees with the products themselves but also showcases how technology is influencing daily life both in and out of business settings. With the rise of AR, VR and AI tools, events are also becoming more interactive, giving attendees a chance to become active participants as opposed to observers.

Reinventing culture

We have recently entered what is being cited as the ‘great reimagination’ – employees are reassessing their priorities regarding work, and business culture is becoming increasingly significant to both customers and staff. Industry events not only mirror what’s happening in the sector but also reflect how our culture is evolving. The dealer industry has encountered unprecedented challenges following a year of financial strain and economic tension. Yet, amidst these hurdles, the industry is actively constructing a more diverse, sustainable, and inclusive future. Attendance at events enables delegates to gain a comprehensive understanding of the industry landscape and connect with individuals who are spearheading changes.

Transformative action

Live events serve as invaluable learning opportunities for delegates, and a standout event always offers something novel to take home—whether it’s a fresh perspective or the inspiration to embark on new ventures. Yet, the most exceptional events go beyond offering mere insights; they provide a platform for converting information into action. Whether that be facilitating discussions around new collaborations between stakeholders or challenging pre-conceived ideas and narratives. A transformative event should compel attendees to break out of their comfort zones, embrace experimentation, and strive for higher levels of accomplishment.

As the event season kicks into gear, it’s clear that in-person gatherings are staging a remarkable comeback in the business landscape, presenting invaluable chances for networking, immersive experiences, and transformative engagement.