Digital strategy is an integral part of any business plan. But what considerations are being given to digital ethics – and what processes can dealers put in place to ensure an understanding of the ethical risks and implications of an increasingly digital world?
As the global dependence on digital technology rises, emphasis on digital ethics becomes crucial. The hot button technology topic of 2023 was undoubtedly the rise of AI, which brought with it numerous ethical quandaries. Generative AI, notably ChatGPT, boasts around 200 million users, attracting 60 million daily visits.
For dealer businesses, establishing a code of digital ethics may seem complex. For example, which elements of the digital strategy would be considered ethical decisions? The first step is to undertake a review of current practices to establish your digital expectations.
Choosing a digital ethics leader
Ensuring accountability for digital ethics and holding regular meetings to evaluate technological information and security advancements are vital. This commitment safeguards, builds trust, and solidifies the company’s image for ethical and responsible digital practices. Conducting impact assessments before implementing new technology is crucial to model and address unintended consequences. Equipping employees with tools and training to improve their understanding of the implications associated with information use and data security, not only aids employees in making ethical decisions, but also ingrains ethics as a fundamental aspect of the company culture.
Understanding unintentional digital bias
Unintentional digital bias refers to situations where biases, often stemming from algorithmic decisions, lead to unintended consequences. For instance, a reseller might inadvertently overlook certain demographics such as age, gender, or race when a biased computer algorithm incorrectly decides they are not the intended audience for a product or service. This represents clear unethical behaviour, exemplifying unintentional digital bias. Another example is when businesses, in embracing cutting-edge technology that attracts younger demographics, unintentionally alienate older customers by completely abandoning familiar technology without realigning their customer base with new systems.
Communicating important changes
Digital ethics leaders should communicate important changes at all levels. One such example of this is the upcoming changes to the UK’s Data Protection and Digital Information Bill. The bill seeks to maintain data protection standards while simplifying and enhancing practicality. Being aware of these impending changes enables your team to proactively establish processes that prioritise digital ethics but align with new regulations.
When considering the ethical implications of digital technology, the central focus should consistently be on “impact.” What impact will the use of technology and information have on a business, its employees and customers? It is crucial to determine whether this impact is positive, fair, and equitable. By weaving ethical decision-making into digital strategies, dealers can underscore their dedication to cultivating trusting relationships and contribute to the establishment of a more socially responsible digital environment.
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