Deciding whether to enter your business for an industry award can raise concerns, especially given the time-consuming and complex nature of submissions. In this article, we delve into the reasons why participating in industry awards is advantageous and offer insights on how dealers can put their best foot forward!
Whether it’s an industry award event – such as our very own Boss awards – a local business award, or niche sector award such as ‘Best Business Furniture Provider’ entering business awards can provide numerous benefits for dealers. These accolades often garner industry-wide media coverage, a valuable asset for businesses with limited marketing budgets. Research indicates that award-winning small businesses often experience a notable boost in sales, with a 37 percent increase on average. Not to mention the potential to reach new customers through increased visibility.
Moreover, industry awards serve as a source of motivation and validation for your team. Participating in awards not only reaffirms your commitment to recognising achievements but also positions you as a company that takes pride in the collective success of your team. This, in turn, can positively impact staff retention and recruitment, as award wins elevate your business’ stature and attract new talent, thus expanding your team’s skill set.
Putting your best foot forward
To maximise the benefits, it’s crucial to select awards that resonate with your company ethos and vision. Focus on awards that hold meaning for your business and customers, emphasising specific niches that you excel in, such as sustainability, social value, or leadership. Being selective with your entries means that not only can you focus more energy on the quality of your submission, but you also ensure the award has real value to your business.
Before embarking on any award submission, ensure adequate time for gathering all necessary information, contacts, and data. Look at previous winning businesses and their strategies for standing out. Identify what sets your business apart and align your submission accordingly. Since award entries can be time-consuming, preparation is essential to ensure submissions are accurate and compelling. Keeping a calendar of events and awards throughout the year aids in planning, avoiding last-minute rushes to submit entries.
Stand out from the crowd
Everyone involved in your team will have a unique perspective, from salespeople to operations and marketing. Gathering information and comments from colleagues can help add important details to your submission and gather support for your entry.
Highlight areas where your business excels, such as sustainability, leadership, or social value. In a crowded market, particularly for resellers, showcasing your commitment to innovation and positive change through award recognition is paramount in this age of heightened customer awareness.
In summary, participating in small business awards offers a multitude of advantages, from increased visibility and motivation for your team to enhanced reputation and tangible business growth. Careful preparation, alignment with your company values, and showcasing your unique contributions are key to putting your best foot forward in the awards season.
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