Social media trends for dealers in 2023

The power of social media to influence sales is undeniable – what trends can dealers jump onto to improve their online presence?

According to Google social media is rapidly replacing traditional searches as nearly 40% of Gen Z prefer using TikTok and Instagram over Google’s traditional search engine. Now, as millennial and Gen Z professionals are starting to take on responsibility within workforces, dealers must make sure they are visible across a range of social channels. 

It’s getting easier for B2B companies to level-up their social media strategies to maximise exposure and create more opportunities for customer communications across a breadth of social channels. The trends for 2023 include:

• A rise in ‘creator culture’: this refers to the commercialisation and professionalisation of social media users to generate and circulate content that interacts and engages with communities, making it easier for businesses to use social media in a professional setting. However, the barriers to becoming a ‘creator’ getting lower, and the monetary incentives higher, so there are more creators now than ever and you will have to go above and beyond to stand out from the crowd.
• Humanising B2B: 2023 will see less hyper-targeting and more human and personalised content. This can help businesses to build personal relationships across social media, which they can then convert into sales.
• The growth of the metaverse: the metaverse is a spatial computing platform that provides digital experiences as an alternative to, or a replica of, the real world. For businesses, the metaverse could provide the ability for B2B marketers to speed up the buying process by creating immersive buyer experiences in the metaverse.
• Short-form content: according to research from the University of Denmark, attention spans are getting shorter so businesses need to master the art of short-form media to get their message through – any longer and you’ll lose your audience. 
• Measuring success: ‘likes’ no longer equal social media success – businesses are measuring success by conversations now that social media has created a new channel for businesses to communicate with their customers – the more conversations you are having, the more sales leads you will create. 
• Influencer content: according to HubSpot, 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. For dealers, engaging with customers on social media doesn’t have to stop at the sale -use your platforms to share real-time success stories about how your products have made a difference in their workplace. 

Social media offers business new and innovative ways to engage, communicate with and sell to their customers and it should be linked to your e-commerce strategy because social media sites like Facebook and Instagram are the perfect places for an online shop. 

To find out more, read our e-commerce strategy here.