Sona Business unveils its UK partner strategy at a Leeds event, showcasing market-leading solutions and global expertise
Wholesale internet, cloud and hosted UC solution provider Sona Business, is staging an official partner launch event later this month – to reveal more about its market-leading pedigree and international expertise.
As part of a phased nationwide strategy, the launch event takes place on 28th January at the Royal Armouries Museum in Leeds, to a select group of invited guests and northern partners.
“We have been busy laying the foundations over the last few months but now is the time to hit the market hard with our official launch,” revealed Head of Partner Channel UK, John McKindland. “Our phased launch strategy spans the M62 corridor from Hull to Liverpool up into the border area.”
He added: “This represents the perfect platform to showcase our market differentiation and global reach. It’s an ideal opportunity for channel partners to discover how they can benefit from our white-label portfolio and market leading expertise.”
Privately owned Sona was started by founders Sonia and Walter Perris and has global operations centred from Rotterdam – supported by data centres across Europe, the Middle East and Asia.
“Sona is on a mission to shake up the market and forge a strong UK presence based on high calibre connectivity and speed of service through a personal touch. Our core areas are connectivity, communication, cloud and mobility,” Walter explained.
John concluded: “The UK has taken great strides forward in recent years but in many ways, we are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice.”
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