With the resurgence of office activity, businesses are looking to create inviting workplaces that draw in customers seamlessly. This presents an excellent sales opportunity for dealerships to offer insights and solutions to their customers, helping them to revitalise their kerb appeal
CREDIT: This is an edited version of an article that originally appeared on SME News
The exterior appearance of any business serves as a constant advertisement to passersby. Dealers can advise their customers on the significance of maintaining a polished, up-to-date facade. An outdated or worn exterior may convey the wrong message to potential customers – that the business lacks professionalism or may be struggling financially.
Conversely, a well-maintained and visually appealing storefront signals success and invites customer confidence. Encouraging clients to invest in upgrades such as fresh exterior paint, modern signage, or creative displays not only enhances the aesthetics but also communicates a commitment to providing an inviting atmosphere.
Unique and creative elements are essential for SMEs to stand out in a competitive market. Highlight the return on investment for their customers, emphasising that a compelling exterior presence directly translates to increased foot traffic and revenues. By regularly investing in their property’s visual appeal, businesses can establish a positive perception among consumers.
Impactful upgrades
Impactful upgrades, such as installing pergolas or covered entryways leading into their businesses, not only draw attention but also create a welcoming transition into the storefront. Covered entryways, in particular, serve dual purposes by signalling accessibility and providing shelter, encouraging potential customers to linger and eventually step inside.
A fresh coat of exterior paint is one of the easiest and most affordable ways for businesses to instantly boost kerb appeal. Choosing updated, vibrant colours contributes to the impression of an established yet forward-thinking business. Beyond aesthetics, a new paint job provides practical benefits by protecting against weathering damage.
Windows as business portals
Dealers can stress the importance of storefront windows as a crucial element for attracting customers. Encouraging clients to keep windows spotlessly clean, to utilise displays in moderation, and to incorporate colourful accents enhances the overall appeal. A well-maintained exterior reassures customers that the same level of care extends to the store interiors and merchandise.
Cleanliness is key
Highlighting the detriments of neglecting exterior cleanliness, businesses should be advised to prioritise regular power washing for storefronts. This not only removes accumulated dirt and grime but also signals a commitment to maintaining a positive environment. Scheduling professional exterior cleaning at least once or twice a year ensures a consistently welcoming appearance.
By guiding businesses to boost their kerb appeal through simple yet impactful upgrades, dealers contribute to creating positive first impressions that drive increased foot traffic and, ultimately, business success. The good news is that enhancing premises doesn’t always require costly renovations; often, just a few strategic improvements can make a significant difference.
By understanding the pivotal role exterior aesthetics play in customer decisions and leveraging their expertise to recommend impactful upgrades, dealers can not only contribute to the enhancement of clients’ kerb appeal but also seize a valuable sales opportunity. The road to success is paved with visual appeal, and for dealers, it represents an exciting journey towards heightened client satisfaction and business triumph.
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