The Real Opportunities in Sustainable Products

As sustainability continues to shape business priorities, Shane Wareing from OWS explores the emerging opportunities in sustainable products, highlighting key growth areas

CREDIT: This is an edited version of an article that originally appeared in the March/April issue of Dealer Support

In the March issue of Dealer Support, we asked industry leaders to tackle key questions on sustainability, growth, diversification and leadership.

In this article, Shane Wareing from OWS expands on his insights featured in the magazine, offering a deeper dive into the opportunities ahead. We asked:

When it comes to sustainable products, we all know the core categories – but what about emerging markets and products? Where do you see the most potential in terms of growth or diversification and what should dealers be doing to capture the momentum of this?

Considering Supply Chain

“I believe the shift to sustainable products is inevitable for all businesses, regardless of size. It’s not just a big corporation thing anymore. Customers are now considering the entire supply chain, from packaging and delivery to sourcing. That’s a key reason we partner with suppliers like Exertis, whose 3rd party deliveries through DPD align with our green initiatives.

While established sustainable products like recycled office supplies exist, we need to focus on current and emerging high-growth areas – that’s where the real opportunity is. Cost and product range are no longer major barriers, making sustainable choices increasingly competitive, especially for smaller businesses under pressure to go green.

This is where we, as dealers, can really make a difference.

Exploring Growth Areas

We’re not focusing on declining categories like traditional office supplies. Instead, we’re exploring growth areas and integrating sustainability wherever possible. Think cleaning products (concentrated chemicals, recycled paper consumables) and sustainable office furniture (recycled materials, local manufacturing). Offering circular economy initiatives like tech recycling gives customers another reason to choose us for their new tech purchases.

These sustainable products and services provide valuable customer service, strengthen our sustainability commitment and generate new revenue streams. We’re actively promoting these emerging offerings by partnering with sustainable suppliers, offering competitive pricing, educating our customers and ensuring supply chain transparency.

By focusing on these markets and being proactive, we’re well-positioned to capitalise on the growing sustainable purchasing trend.”