VOW has started 2019 with a real statement of intent – launching more than 3,000 new products in its January catalogue.
The bumper number reflects the wholesaler’s commitment to core categories, while meeting the demand from dealers for new products that open the door to new customers.
“Our dealer network continues to tell us that they want the best of both worlds: more products to sell to their existing customers as well as innovative ideas to act as door-openers to new business,” explained Debbie Nice, merchandise director at VOW. “So our strategy is to continue to focus on the evolution of our core categories like office products and printer supplies, while at the same time diversifying into up and coming areas like education, FS and furniture.”
VOW’s proactive stance reflects changes in consumer demand within the office and society as a whole. There is an ever-increasing demand for environmentally-friendly and Fairtrade products, as well as for more contemporary furniture solutions – reflecting the shift to remote and flexible working.
Other hot trends include health and wellness, personal security, GDPR-related items, ergonomics, smart speakers, connectivity, 5G and products linked to business collaboration and communication. Drives to reduce plastic waste and carbon emissions are also influencing innovation.
Nice said: “We have 1,400 new stock lines across various categories and 2,000 direct delivery lines, most of which are furniture. We’ve really hit the ground running with them, with new ranges such as the MyCafe brand of small kitchen appliances really going down well for dealers.”
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