We live in an age where the future no longer feels like the future. Technology evolves so quickly that yesterday’s concepts are becoming today’s everyday tools
For dealers looking to expand their tech offerings and position themselves as forward-thinking businesses, one of the biggest opportunities for 2025 is the growing market of immersive technology. But how can you effectively engage customers when the products sound like they belong in a science fiction movie?
Tomorrow’s Technology Today
Immersive technology, including tools like virtual reality (VR) headsets, is gaining traction across various industries such as construction, education, and healthcare. While these products may initially seem intimidating or out of reach for some customers, they are much more accessible and beneficial than many realise.
In the manufacturing sector, for example, virtual reality offers significant potential. It allows for the creation of realistic simulations, enabling businesses to test and develop prototypes in a virtual space before moving to physical production. VR can also be used to train employees in a safe, controlled environment without the need for expensive physical setups, making it a versatile tool for both development and training.
Demonstrating Relevant Benefits
The key is to demonstrate these benefits clearly and help customers see how these advanced technologies can be easily integrated into their existing operations to drive improvement and innovation.
When it comes to adopting new technologies, two major concerns for customers are often cost and relevance. Many may question why they should allocate a budget for what seems like a flashy accessory or a gimmick, especially when the practical value isn’t immediately apparent. However, the key to success lies in helping customers see how immersive technologies, like virtual reality, can provide tangible benefits and drive cost savings.
One way VR can be applied effectively is by reducing the need for large physical showroom spaces. Instead of investing in maintaining a costly, expansive showroom to display products or prototypes, businesses can use VR to create virtual showrooms that offer immersive, interactive experiences. This not only saves on physical space but also minimises overhead costs such as rent, utilities, and staffing. Customers can explore products in detail from anywhere, eliminating the need for expensive in-person displays.
Breaking Down Cost Barriers
Moreover, as the market for immersive technologies expands, the cost of VR products has become more competitive. What was once considered an expensive investment is now within reach for many businesses, and the return on investment (ROI) is often much greater than expected. As prices become more affordable, the technology becomes a viable and strategic solution for many industries.
To further engage customers, dealers have a unique opportunity to diversify their offerings by introducing product hire programmes. By offering flexible rental options, dealers can make these cutting-edge tools more accessible to a broader range of customers who may be hesitant to make a long-term financial commitment. Additionally, dealers can offer tailored hire packages that include setup, maintenance and training.
The key to selling VR and other immersive technologies is framing them as tools for efficiency and innovation rather than just high-tech toys. By focusing on their practical applications, such as reducing costs, enhancing training and improving customer experiences, dealers can help customers realise the true value of these technologies.
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