Why workplaces should accessorise to maximise

Just like a good outfit, the right accessories can transform a workplace, making it not only more functional but also more visually appealing and aligned with a company’s brand

“Put your money into accessories – you could create a million different looks.” While design icon Iris Apfel was likely referring to fashion when she said this, her wisdom can easily be applied to the workplace. After all, most workplaces serve different functions on different days. So, why not encourage your customers to invest in accessories that can quickly change the whole ambience of the office with a simple switch?

Branding and messaging

Whether greeting visitors at reception, welcoming new employees in the dining space, or adding photos to the company’s Instagram account, workplace accessories play a key role in ensuring consistent brand messaging and aesthetics throughout the building. Dealers should seize the opportunity to encourage customers to consider the items on permanent display that catch the eye, such as coffee cups, notepads, desk organisers, and storage solutions. By utilising coordinating colour schemes or incorporating logo branding, customers can establish a cohesive style that reflects their business identity and personality.

Drawing the eye

Workplace accessories offer a simple and cost-effective way to revitalise outdated workspaces and enhance their appeal. Dealers can assist customers in transforming tired offices with bold and innovative statement pieces that are budget friendly, guiding them to make small yet impactful changes from floor to ceiling. For example, neutral light shades can be replaced with bold colours, coordinated frames and art pieces can be added to walls and desks, and soft furnishings such as anti-slip rugs or runners can be incorporated.

The power of office accessories lies in their ability to infuse a sense of energy and freshness into a space without the need to replace larger items like furniture or undertake extensive redecoration. Dealers should pay attention to current trends in workplace interiors, especially those showcased on social media where visual appeal is paramount. Current trends favour nostalgic summer colours such as soft yellows and pastel greens, while organic shapes and earth colours are both popular and often align with brand messaging regarding topics like sustainability.

Celebrations and successes

Birthday balloons and congratulatory banners add a festive touch to office celebrations, but their impact is often short-lived. Celebrating successes at work can boost team morale and provide a great opportunity to share workplace stories. Dealers can assist customers in creating quick and simple celebration spaces with versatile products like LED displays, which can be easily updated to showcase eye-catching messages as needed.

Workplace accessories like notepads and folders are essential parts of office equipment orders, but customers might be ordering them on autopilot, unaware of the variety of styles, colours, materials and trends available. Dealers should engage in conversations with customers about the messages or sense of personality they want to convey, emphasising the power of updating these simple, cost-effective items to give their office a fresh, new look.