Why you should be aligning your offering with your customer’s branding

For businesses, having a clear brand is important for making a memorable impression on consumers, clients and employees – here is how to do just that 

Including company branding in workspaces can have a great effect on employees and the clients who visit, so it is important to ensure that dealers let customers know that investing in their office design budgets is well worth it.

It’s important that dealers make sure they are offering products that align with their customers’ branding to ensure that their offices look slick and professional. Consider how to include each customer’s company logo, typography, colour scheme and patterns into your offer. Here are four ways to achieve this:

• Stay consistent: consistency is key for branding as it helps to build familiarity with clients and consumers. This should be no different in your customer’s office, so make sure you are offering products that mirror the customer’s colours, typefaces and patterns.

• Utilise the logo: logos are the core of every brand – they are the most recognisable aspect. If it is suitable, see where you can introduce your customer’s logo into your products and use their logo as inspiration for the design of your products – for example, it could inspire the colour or shape of products.

• Introduce colour: make sure your customer’s branding is consistent across the products you are offering; try to offer products in the colour of your customer’s brand/from their logo. If colours aren’t an option, or are too distracting for their office space, you can offer other ways of keeping brand continuity flowing through your product offer by including a subtler colour scheme and adding smaller bursts of the brand colours across the office.

• Don’t be afraid to rebrand: some companies may have outdated or overly bright logos that either no longer work for their brand or are too distracting to include in their office spaces. Don’t be afraid to design your product offering around a new brand, logo or colour scheme – you could even make it part of your package!