How dealers are matching new customer demands in a post-COVID world
Many professionals had never worked from home before the start of the pandemic, so they needed to start from scratch to set up their home working space. As a result, we have seen ongoing high demand in products such as laptop risers, keyboards, mouses, headsets – from our Kensington brand. Resellers have also seen growth in health and wellness-related categories and products designed to make working from home more comfortable, such as backrests, footrests and trackballs. Quality of the air continues to be a key concern for the home worker and our Leitz TruSens air purifiers have already found their place in many home offices.
As the home office becomes either the primary or part-time workspace post-lockdowns, consumers are continuing to upgrade their environments. Resellers should expect to see a trend towards office solutions that do not detract from the décor of their homes and help end users create workspaces that feel personal and appealing. That trend helped inspire the development our Leitz Cosy range, which offers products in stylish colours and finishes that contribute to the design of the home instead of taking away from it. Beyond traditional solutions in filing and storage, the range extends other stylish lifestyle products such as glass clocks, notepads and whiteboards to help create a cohesive look.
The home office needs to offer more than just aesthetics and become a comfortable, productive but also healthy space that these workers enjoy spending time in. Resellers should seize the hybrid working opportunity to introduce or upgrade their customers to solutions that will help them create that environment.
Come and see the ACCO UK team at Dealer Support LIVE to discover products and solutions that will help you meet that increase in demand for hybrid working solutions and grow your sales. Book your tickets by clicking here NOW!
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