Reach for the rainbow, says Antalis

With businesses always searching for ways to differentiate what they offer, Antalis is taking the opportunity to remind dealers of the benefits of the Xerox Premium NeverTear range of colour capabilities.

Recent research shows hat 85% of consumers believe colour plays a huge role when purchasing any product, and 80% said colour is ultimately responsible for brand recognition. There is, therefore, increased pressure on businesses across many sectors to ensure marketing and international communications is on-brand and aesthetically appealing.

The Xerox Premium NeverTear range is available in 14 colours and presents office products suppliers with opportunities to tap into new segments. The product is tear-proof and waterproof, and can be printed on using colour and mono laser printers, making it suitable for safety signage, clothing tags, menus and place mats to name just a few. On top of this, NeverTear can be recycled, unlike laminated paper.

Susana Marambio, head of channel for Office at Antalis, said: “Amid the upsurge of digital marketing in recent years, dealers need to remind their clients that consumers retain information better when it is communicated via tangible channels such as signage, brochures and menus, where the use of colour is increasingly linked to its effectiveness as a marketing tool.

And what better way to stand out than using NeverTear’s extensive range of colours to create eye-catching and high-quality finishes for frequently-handled documents and outdoor applications? For the enterprising dealer, it’s an apt time to hammer home the benefits that this truly innovative range can offer, not just in terms of marketing communication, but more importantly in terms of safety and sustainability.”