Leading manufacturer of writing instruments A.T. Cross are penning its own headlines by announcing its sponsorship of National Stationery Week 2020
The brand has been involved with the UK’s biggest consumer retail campaign since 2012, backing the writing matters campaign from its inception and continues to be at the forefront of the writing instruments market with their innovative and eye-catching product range.
For over a century, A.T. Cross has been a shining light for the industry and sponsoring National Stationery Week cements its place as a world-renowned writing instruments manufacturer and designer by sponsoring the renowned event, which takes place 20 – 26 April 2020.
Nicola Shepherd, global trade marketing director at A.T Cross, said that signing up for the campaign was a simple decision: “Sponsoring National Stationery Week provides A.T. Cross with an opportunity to re-engage with consumers in a meaningful way.
“This is a fantastic way to get our products in front of consumers, as well as celebrating the best of our industry. The campaign continues to yield bigger and better results. We’re proud to be an integral part of that increase and we have exciting plans for 2020 that stationery addicts across the globe will want to get involved in.”
National Stationery Week is a celebration of the written word and all things stationery, encouraging people across the world to continue to celebrate the art of writing by hand. This year marks the tenth anniversary of the annual event, with brands and consumers becoming more engaged than ever before, with the involvement of celebrities, events run by high-profile brands and an ever-growing online community continuing to help make headlines the world over.
With half a million pounds worth of coverage in 2019 from national media outlets, influential bloggers and drive time radio shows, A.T. Cross can look forward to further success.
Rachel Smallman, head organiser of National Stationery, championed the annual campaign: “National Stationery Week is conducive to an ever-expanding industry, with the markets’ expected value to grow to $226.2 billion by 2020.
“The A.T. Cross team have seen that National Stationery Week is the ideal opportunity to present product to consumers in an engaging and varied manner. We look forward to working with them in 2020.”
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