As virtual communications and remote working become more and more the norm for businesses, unified communication (UC) strategies are becoming increasingly important. As part of the now-established hybrid style of working, video conferencing is very much in demand. With multiple products on the market designed to enhance user experience, resellers are perfectly placed to provide consultative sales guidance to keep customers ahead of the curve
We have certainly started to move on from the pandemic, but a legacy that will long remain is the changed attitudes towards remote and flexible working shifting to favour a more hybrid model, and consequently, video conferencing has become an established and essential part of working life.
Hybrid working and the uptick in virtual meetings is fueling demand for integrated remote communications – and video conferencing now plays a frontline role in both home and office. “There’s no going back. It is now proven people can work effectively from home as well as the office,” says Jeff May, UK sales director at Konftel. “A balance between the two is crucial; technology is at the heart of a workplace revolution.”
Equality of experience
Video call quality is something that has seen huge progress and advancement, driven in the main, by demand for improved user experience following the lockdown, during which time many businesses had to ‘make do’ with outdated technology. Employees want to feel that they are having the same level of experience working remotely as they would in the office – this presents opportunities for dealers to help customers to get the right equipment.One example would be for the dealer sales team to skill up on the basic criteria a workplace should consider when purchasing UC systems. For example, where are the calls taking place? Is there a strong need to collaborate within the video meetings, size of the room and number of participants – – for instance, if the workplace has an auditorium size meeting space, acoustics and video would be considered differently than if the space is much smaller, but in both instances there are products available that have speaker tracking, where the camera automatically tracks the speaker.
Jeff believes that dealers have a crucial role to play in helping customers to develop their technical understanding and knowledge. “Hybrid is becoming the way forward. Companies are still going through the process of what works best for them and their staff. The high cost of living will mean less travel and more conferencing, to save time and costs.”
As demand for unified communication products increases, dealers can support businesses to ensure working spaces are configured for maximum productivity. As video-conferencing products develop and improve, there will be opportunities for dealers to sell upgrades to customers to ensure solutions are the right fit for their needs.
Ensuring the correct set up for video conferencing is just as important for those outside the office – whether that be homeworkers or those who move from one location to another regularly. For instance, noise-cancelling headphones can be an asset for those whose working set up is in an area with noise pollution or background distractions. Understanding the varying needs of each business, and their working environment, allows dealers to assist business leaders to create bespoke online spaces that deliver equal experiences for everyone.
By demonstrating this deeper understanding through a consultative sales approach, dealers can provide customers with a unified communication strategy that provides a high-value solution and fosters stronger customer retention.
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