Every good business needs dynamic people behind it, whether that means an in-house team, remote employees or external partners. This article explores three types of people small businesses need to thrive in the modern world and how to utilise their skills effectively
The disruptors
The term “disruptive innovation,” introduced by Harvard Business School professor Clayton Christensen in 1997, has become synonymous with rapid change—a challenge frequently encountered by resellers in dynamic business landscapes. But why are disruptors essential for businesses? Disruptors, being solution-oriented individuals, excel at thinking outside the box. Their ability to anticipate future needs provides dealers with a competitive edge, allowing them to stay ahead of the curve. Guided by a forward-looking perspective, disruptors play a crucial role in ensuring businesses remain relevant and stay ahead of emerging trends.
To fully harness the potential of disruptors and attract and retain innovative talent, businesses should foster an environment that embraces a disruptive mindset. Being open to unconventional thinking allows disruptors to thrive, ultimately contributing to a company’s resilience and adaptability in the face of evolving challenges.
The experts
While it may seem obvious that every business requires experts, understanding and effectively utilising the available expertise in your team is paramount, especially for small businesses. In smaller teams, individuals often wear multiple hats, making it crucial to recognise and harness the expertise within the organisation.
Subject matter experts, or those with specialised knowledge in specific areas, play a pivotal role in shaping decisions and charting the course of a business. Their expertise is invaluable in guiding strategic initiatives, implementing practical solutions, and possessing a nuanced understanding of potential risks and rewards.
For resellers, a strategic analysis of the expertise within the team is essential. Ensuring that each expert is involved in business areas that align with their skills and experience can optimise their contributions, leading to enhanced business performance and success.
The connectors
Connectors play a pivotal role in customer-centric businesses, emphasising relationships as a core focus. Intermediaries between your company and customers, connectors excel in effectively conveying your business vision to the world. These individuals possess the skill to cultivate stronger relationships, driven by a passion for success and high motivation. Known for their proactive and adaptable nature, connectors excel at identifying fresh opportunities and potential partnerships that can be mutually advantageous for businesses seeking growth.
For connectors to thrive, dealers need to collaborate with them in defining and strategising key development areas for the business. This collaborative approach empowers connectors to actively pursue and cultivate new relationships that align with overarching goals, contributing significantly to the business’s expansion and success.
In conclusion, by fostering an environment that embraces disruptive thinking, recognising the significance of experts and collaborating with connectors, businesses can enhance resilience and adaptability.
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