UK company consolidates all commercial teams to meet the needs of an everchanging market
Avery UK Group have announced organisational changes in both their Avery and ID&C companies to meet the changing needs of their customers and a continuously evolving market. Effective immediately, the business has consolidated all commercial teams and appointed experienced lead Kristine Humphreys as commercial director.
Since joining the company in 2020, Kristine has led the marketing function at Avery UK, building and managing the team almost entirely remotely. She comes to Avery with over 18 years of international experience in Brand Management, Strategy and Innovation. Her prior roles have seen her lead diverse cross-functional teams, working for large established brands as well as smaller challenger brands in Asia Pacific, UK and Northern Europe. Kristine has now been promoted to lead Avery UK’s commercial function, across marketing, digital, sales and customer service.
Kristine is supported by a new head of sales for Avery UK, Shaun Tidman. Having worked at Avery UK since 2019, Shaun has made great strides in promoting and successfully implementing structure and strategy for Avery PCL, which offers solutions for professional printers and paper merchants.
At Avery’s sister company, ID&C, similar structural changes have been put in place, including the promotion of Mark Alderman to business unit manager. Since joining the ID&C business in 2021, Mark has had an integral part in promoting the business to new and existing customers, supporting events and conferences including G7.
In addition, Avery UK employee Arda Erdem joins ID&C as healthcare business development director. With the ID&C main business focus on festivals and conferences, Arda has been tasked with expanding the business into new verticals like healthcare.
Managing director Nicolas Jean-Jean says: “The Avery UK Group is evolving. We’re expanding our footprint in the UK, as well as globally, through strategic acquisitions. We’re working towards new ambitious sustainability targets, in part by manufacturing over 90% of our products in the UK. And we’re not stopping there. Since the start of the pandemic, the market landscape has changed beyond recognition, and so has consumer behaviour. By putting these exciting leadership changes in place, we’re in the best position we’ve ever been to meet the demands of a challenging market.”
Avery is a world-leading manufacturer of printable labels, name badges, business cards, dividers and more, and markets products under the well-known Avery brand. The company offers innovative solutions to make life easier, including free templates to design, customise and print projects. Avery UK, a division of CCL Industries, is based in Maidenhead. For more information about Avery products, visit avery.co.uk.
ID&C and Identilam have a combined expertise of over 60 years, delivering identification and control products to hospitality, healthcare, public services, tourism, construction, government and financial sectors. Leaders in supplying to all types of live events on every continent. ID&C hold a number of patents on wristband technology and Identilam’s software is renowned for onsite badging. Operating offices in the UK, France and North America.
CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers. CCL employs more than 19,000 people and operates 150 production facilities in 35 countries on 6 continents with corporate offices in Toronto, Canada and Framingham, Massachusetts.
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