Set on by The Postal Museum, a partner of Blake Envelopes, this three-year education initiative has been created with the ambition of linking the fictional story of The Jolly Postman, an interactive children’s book by Janet and Allan Ahlberg all about the magic of sending letters, to the real history of the post
Not only excellent for giving children a greater understanding of the post, the book can also be used to develop communication, problem solving and team working skills, making it the perfect fit to meet the programme’s core aim of raising the literacy attainment of some of the most deprived children in London.
In addition, the initiative aims to inspire a love of reading, writing and sending letters – something that is very close to the heart of Blake Envelopes, as market leaders in the world of envelopes and postal packaging.
Since its launch in September 2016, the Jolly Postman Learning Programme has engaged an amazing total of 4,376 children between the ages of four and seven from 72 different primary schools across 14 boroughs of Greater London, where it has had an outstanding impact.
Feedback from teachers have revealed a development in learning skills across the curriculum, with an improvement in literacy skills which is most noticeable in the significant increase in confidence of reluctant readers and writers. It has also inspired the creative play of the children involved and helped them to recognise the relevance of the post in their own lives.
Blake are very enthused to be a part of this fantastic programme, and have supported it by donating 3000 free letter writing sets to date, ensuring that each child enrolled has their very own writing equipment to encourage them to embrace their literacy skills in the magic of letter writing.
Tim Browning, innovation director at said: “It is very exciting that Blake have been able to be part of this great programme, inspiring creative writing and written communication to children from some of the most disadvantaged situations across the London Boroughs, enabling them to connect with their families and friends and to explore the importance of these essential life skills.”
The Postal Museum added: “We are very thankful to Blake for their donation for the Jolly Postman letter writing sets beyond the generous financial donations. Their support has enabled us to work with thousands of children and schools across London. Thank you.”
Don’t forget to follow Dealer Support on Twitter!