Canon UK and Ireland appoints new channel sales lead

Canon has announced the appointment of James Pittick as Director of B2B Indirect Sales, Canon UK and Ireland.
In his new role, James will coordinate all partner business across the B2B organisation, continuing to support Canon’s current partner network as well as identifying new partners to support the growth targets for Canon’s indirect route to market. The appointment comes as part of Canon’s reformed B2B approach which reflects an evolving marketplace, helping customers to explore new opportunities that will improve their business.
In a market with more complexity, competition and disruption than ever before, James and his team aim to support partners to adapt and diversify their businesses for the better. Canon offers true collaboration which is built on delivering commercial insight and business enablement programmes which are underpinned by reward and recognition. James will ensure that Canon works with its partners to develop innovative solutions that capitalise on emerging opportunities and help businesses grow.
James commented: “Canon has an increased focus on its indirect routes to market and as such, I will be overseeing our continued support to help our traditional partners grow. In addition, I will be looking to identify new types of partners whose current portfolios could benefit from our technologies and services, including strategic alliance partners, software vendors and VARs. I’m looking forward to the year ahead when we will be announcing further initiatives to benefit the channel.”
James joined Canon in 2008 as a Regional Sales Manager and since then, he has held several senior sales and strategy roles at the company. Most recently James was Head of Sales, Strategic and Enterprise Business where he was tasked with engaging key enterprises and international organisations across both private and public sectors. James will report directly to Rob Ferris, Director, Document Solutions at Canon UK & Ireland.
Rob added: “James will use his considerable experience working at Canon to drive the strategic development of our channel sales strategy. Canon strives to inspire its channel partners, guiding them through a challenging market to realise the opportunities it offers. We work closely to share our insights and develop their businesses. James will be at the very centre of making that vision of true partnership a reality.”