Nemo Office Club is leading the charge in dealer group innovation as it becomes the first to partner with the revitalized Spicers, solidifying a three-wholesaler strategy.
Tim Beaumont, Managing Director of Nemo Office Club, outlines the group’s ethos of empowering members through diversification and healthy competition. The Affinity Booster program, providing a year-long targeted email marketing campaign, aims to drive active marketing to new customers.
Tim emphasizes the importance of reaching out to prospects in similar sectors, simplifying the marketing approach. This three-supplier model offers flexibility and choices for members, ultimately benefiting independent resellers by elevating customer service standards and enhancing negotiating positions.
Read the full story in the latest edition of Dealer Support magazine for insights into this strategy for success.
