Charles Doherty, who heads up the catalogue production design team at Dynamic Office Solutions, first started work on a pair of new marketing concepts in April last year. After a gestation period of exactly nine months, Charles and the team are celebrating the simultaneous birth of their two babies – a lavish 204-page main catalogue and a prestige 40-page mini catalogue price list.
Dynamic sales and marketing manager, Josh Brul, explained: “We wanted to create something that delivered a one-stop solution to a dealer selling office interiors solutions. Charles and the team have managed to develop two outstanding pieces of collateral that within days dealers are saying will transform their effectiveness in selling workspace products.”
Dynamic is also unveiling a unique showroom at its central UK location. Affectionately nicknamed ‘The Lumber Yard’, the showroom leans heavily on the use of recycled eco-neutral timber and building materials to create an expression of Dynamic’s approach to business. Quality carpeting and lighting complete the project.
It is a one-off look that sees Dynamic designers taking their inspiration from the shabby chic and eclectic design school for the Northampton HQ resource.
Dynamic MD, Carl Verlander, commented: “We wanted to create a place that is unique to us. A showroom experience that is memorable because it is so different. We discounted the usual sterile, vanilla showroom look from the start.
“The result is an exciting space we are all eager to welcome customers to.”
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