Energise your sales team: A review

Motivating employee or team to move forward to achieve goal, business manager or boss speaking through megaphone pushes team along arrow

In the world of sales, keeping your team motivated is key to success. Here’s a refresher of ten proven strategies to supercharge your salesforce and enhance your business endeavours.

CREDIT: This is an edited version of an article that originally appeared on The Sales Ace

Setting clear expectations

To kickstart your sales team’s motivation, begin by defining clear expectations, goals, and key performance indicators (KPIs) for each member. A fresh quarter presents an ideal opportunity to set the right tone and energise your team.

Transparency is key

Motivation wanes when team members feel excluded or uninformed. Keeping everyone in the loop and communicating changes and expectations fosters motivated workers who are in sync with the company’s goals.

Lead by example

Nothing undermines motivation quicker than a leader who doesn’t practice what they preach. Setting a high standard and leading from the front is paramount in keeping your team engaged and motivated.

Encourage feedback

Providing your team with a platform to express their thoughts and ideas is invaluable. Cultivating a culture of open feedback not only keeps you informed about your team’s sentiments and requirements but also demonstrates your commitment to meeting them.

Reward excellence

Acknowledging and rewarding outstanding performance, especially when goals and expectations have evolved, is vital. Recognising your team’s accomplishments fuels their motivation to excel further.

Invest in training and development

Support your team’s professional growth by offering training and development opportunities. Regularly assess your staff’s needs and ensure they have access to the necessary resources to thrive.

Balanced feedback

Maintaining a balance between praise and constructive criticism is crucial. Constructive feedback aids improvement, while consistent praise reinforces positive behaviours.

Avoid micromanagement

If your team adapted to remote work during the pandemic, they likely became adept at managing their time efficiently. Transitioning back to the office or full capacity, accompanied by excessive micromanagement, can harm morale and motivation significantly.

Embrace flexibility

The appreciation of flexible working arrangements during lockdown is a silver lining. Many employees now value this flexibility. Unless there are compelling reasons against it, allowing your staff to retain some degree of flexibility can significantly boost motivation.

Cultivate an inclusive company culture

Building a company culture that resonates with your staff is paramount. Fostering an environment where employees genuinely want to be part of the team ensures long-term engagement and motivation.

Incorporating these strategies into your approach will not only enhance motivation within your sales team but also contribute to improved sales performance and overall success in your business endeavours.

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