Integra members can now order the 2021 Initiative catalogue featuring the competitively priced range and further complemented by a free of charge digibook
A comprehensive marketing support programme is also available incorporating email, web and social media content designed to help members grow their own brand sales and achieve impressive profit margins. To further help promote the range, members receive a free of charge Initiative insert within their VOW Wholesale catalogues.
With fewer own brands in the industry, Initiative provides Integra members with an important point of differentiation. With additional pricing support and promotions planned for 2021 together with continued benchmarking, members can offer their customers a competitively priced, high quality range.
A price freeze has also been in place throughout 2020 to further support dealers in what has been an incredibly challenging year. With multiple sources, including Antalis and VOW together with Integra’s EOS partner and direct availability from suppliers, Initiative is also easily accessible.
Aidan McDonough, Integra’s CEO, commented: “The Initiative brand has provided members with a consistently high quality range for over 22 years now. Despite the decline in demand for general office products, it has managed to hold its own as an office essentials range and continues to provide our members with a unique proposition.
“Through continual benchmarking, the brand is consistently competitive and this, alongside additional pricing support, gives members the best possible opportunity to be profitable.”