Midshire is thrilled to announce that it is now an official partner of the British Heart Foundation (BHF).
The BHF currently raises over £100m per year for life-saving research into heart-related illnesses, including heart disease, heart attacks and heart failure.
Midshire has partnered with the organisation to help fund its vital research, and is planning a number of activities in the next few months.
Midshire’s IT sales manager, Stuart Carruthers commented:
“When it comes to heart-related disease, I don’t think people are aware of just how many people are still affected by it today, that’s why we’re excited to be involved with the British Heart Foundation. Their work over the last half century has saved millions of lives around the world, and we’re very proud to help in any way we can.”
Donated by customer Life Leisure, Midshire’s offices will compete head to head on static bikes for a gruelling coast-to-coast ‘Midshire on Tour’ ride in August to support the BHF.
Natalie Bunyan, fundraising manager at the British Heart Foundation said:
“Thanks to amazing supporters like Midshire, we’ve been funding research into heart and circulatory diseases and their risk factors for over 50 years.
“Heart and circulatory diseases devastate families every single day. They cause heartbreak on every street. But we want to beat heartbreak forever. Our research is only funded through public generosity and through joining forces with organisations like Midshire. This type of community engagement helps to raise valuable funds to research cures and treatments into heart and circulatory disease, so we can beat heartbreak forever.”
BHF recently rolled out three CPR training courses to Midshire’s staff, which further highlighted the importance of raising awareness and laid the foundations for the new partnership.