Midwich sponsors Diss Cyclathon for third consecutive year

As one of the largest employers in Diss, leading technology company Midwich is delighted to continue its support within the local community by sponsoring the Diss Cyclathon for the third consecutive year. The aim of the event on Sunday 23 June 2019 is to encourage more local people to cycle this summer and to raise vital funds for Midwich’s chosen charity, Norwich & Central Norfolk Mind.

Diss Cyclathon will host many cycling related activities for all the family including come try it rides from 5 to 15 miles and the Nine Town Sportive with distances of 25 miles, 50 miles and 100 miles. A team of 30 from Midwich will be getting on their bikes, getting fit and taking part on the Nine Town Sportive all in aid of a good cause.

The event hopes to top last year’s total of 1,000 riders and £10,000 raised for charity.

Alan Franks, Diss Cyclathon organiser, commented: “We’re delighted to team up with Midwich for a third consecutive year as part of Diss Cyclathon. The company’s support is invaluable in helping us make it even bigger and better than previous years. We really hope as many people as possible will sign up via our website for one of the rides and come along to the park in Diss on the day to enjoy the food, music and entertainment for everyone. Riders who complete their chosen course will get a medal.”

Sarah Ingram, fundraising manager, Norwich & Central Norfolk Mind, added: “We are absolutely thrilled to be the chosen charity for the Diss Cyclathon this year as well as the charity partner of Midwich. Our mental and physical health go hand in hand and exercise can play a big part in someone’s recovery. We believe no one should have to face a mental health problem and we work hard to reduce the stigma associated with mental health, support people in their recovery and champion better services for all in our community.

“A further thanks to the Cyclathon for providing 10 free places to the Mind staff so we can the reap the benefits of this great event. We’ve also collectively pledged to fundraise a £1,000 between us”.

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Carla Shipp, Midwich group head of HR said: “Midwich is delighted to be headline sponsor of the 2019 Diss Cyclathon. As one of the largest employers in Diss, we’re very passionate about supporting our local community and promoting the enormous benefits of exercise on our mental health and wellbeing. We’re also delighted the Cyclathon have decided to name Norwich & Central Norfolk Mind as the charity partner for the event.”

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