Office Power has been shortlisted for a prestigious ECMOD Direct Commerce Award. The team have previously won trophies for categories including Office & Business Supplies, and receiving the award for Best Exploitation of Technology 2019 would make them winners of this category for the fourth year running.
Office Power has been shortlisted for the Best Exploitation of Technology category (sales up to £25m – B2B) for its latest release of advanced CRM tools, designed to help dealers prioritise and prospect better within their existing customer base, acquire new customers more effectively and grow their business.
“The development of the latest tools to help sell to existing customers smarter and more effectively, as well as maximise the opportunities from new customers has already had a significant impact on us and our dealer partners,” said Office Power CTO Mark Gibbard.
“Office Power’s new CRM tool is the futuristic merging of data science and technology. Using data science, we have been able to predict to very high accuracy whether a customer will be ‘high-value’ at the time of their first order, we then automated this prediction to enable our dealer partners to act quickly on this valuable customer signal. Our new CRM platform also uses other bespoke clustering and behavioural algorithms to alert our dealer partners to other customer signals and provides advanced filters so they can efficiently manage and grow large customer bases.”
One of Office Power’s dealer partners, Nice Guys Office Supplies, added: “The new features are fantastic and will allow us to sell more effectively, target customers in the right way, manage the workload for the sales team more efficiently and ensure that we are focusing on the right customers. The visibility that Office Power provides on our customer data is far superior to any systems we have used before.”
The ECMOD Direct Commerce Awards have spearheaded the recognition of business excellence for organisations engaged in direct to-customer retailing across traditional and newly emerging channels. Now in its 21st year, these unique awards seek to celebrate the achievements of businesses of all scales and at all stages of development. The prestigious black-tie event will take place on 13 June at Twickenham Stadium.
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