The OT Group, owners of Spicers amongst other brands, has announced plans to rebrand their contracts division with the aim of simplifying the customer experience across all touchpoints
Moving forward, OT Group will use two distinct brands within its market approach, each adeptly serving unique channels. Office Depot will emerge as the primary entity within the contract channel, Spicers will continue to anchor the wholesale channel, ensuring a robust and efficient supply chain for dealers. This means the OfficeTeam and ZenOffice brands will no longer be in use.
This structured, dual-brand strategy symbolises OT Group’s progressive vision to continually advance and innovate within the business services and supply industry.
“The market has seen multiple brands under the OT Group umbrella. Our move to realign our contract division under a single brand is about clarity—making it easier for customers to do business with us. The rebrand is a significant milestone in our journey to provide more diverse solutions to our clients.” said Andrew Jones, CEO of OT Group.
“Our recent change in ERP system has been a transformative step, we’re now also able to offer over 1 million products through our online platform and we’re actively forming strategic partnerships to expand our range of business-critical services.
All these elements come together in our rebrand, which serves as a cornerstone in our broader vision to redefine customer experience and lead the industry.”
The Office Depot brand is well recognised across the globe as a leading provider of business services, supplies and technology solutions, through an omni-channel approach in many countries.
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