Pentel recruits John Cotterell

Pentel has appointed industry veteran John Cotterell to manage its sales territory from Staffordshire to the Channel Islands, encompassing south and mid-Wales, south-west England and much of the M40 corridor

John joins Pentel following the recent retirement of long-standing Pentel territory manager Sally Evans.

With over 40 years’ experience John has extensive knowledge of the stationery industry and writing instruments in particular, gained through territory and national account manager roles with Stabilo, Esselte and, latterly, Pilot. 

During his four decades in the industry John has managed accounts within most sectors of the industry including education, wholesale, dealer groups and independent retailers.

Asked what appeals most about his new role with Pentel John says, “I extremely happy to be joining Pentel – a very strong brand associated with quality products that I’ve known for many years during my career in the industry.”

He adds, “I firmly believe in the adage that ‘people buy from people’ and Pentel continues to demonstrate its commitment to customers by maintaining a sales team to call upon and support retailers and dealers. 

“Fewer and fewer brands provide this level of face-to-face support, but I believe it’s vital to meet in person, not only to present new products and promotions but also to discuss our latest initiatives – such as plastic-free packaging and new merchandising – as well as to acquire a first-hand understanding of the challenges our customers face and the opportunities we can help them develop. I’m looking forward to meeting new customers and, of course, to catch up with many I’ve known for years.”

Pentel director of sales UK and Ireland, Graham Craik, said “We are absolutely delighted to welcome John to Pentel.  He is a well-known and respected figure within our industry and with his experience and knowledge I have no doubt that John’s appointment will help take the Pentel brand forward and further strengthen our team, while continuing to demonstrate our ongoing commitment to the independent stationery channel.”